Why do so many ebook/program prices end in a 7?

Discussion in 'ClickBank' started by Need_incomes, Mar 21, 2007.

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  1. #1
    Could it be one guy with all those hundreds of websites or is it some formula that converts best? I see prices of $97, $67, $27 or some other price ending in a 7. Any good reasons?
     
    Need_incomes, Mar 21, 2007 IP
  2. tbs123

    tbs123 Peon

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    #2
    Yes, I have noticed that too. Probably a psychological reason...
     
    tbs123, Mar 21, 2007 IP
  3. Need_incomes

    Need_incomes Peon

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    #3

    Then why not end things in a 9? :confused:
     
    Need_incomes, Mar 21, 2007 IP
  4. Swerd

    Swerd Active Member

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    #4
    I think it makes the price appear cheaper

    eg. $27 may appear cheaper then $25.

    I would assume after much testing the 7 converted better.
     
    Swerd, Mar 21, 2007 IP
  5. Nikolas

    Nikolas Well-Known Member

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    #5
    It is related to marketing psychology.

    A report cost $5 may look less attractive to one that costs $7
     
    Nikolas, Mar 22, 2007 IP
  6. zamolxes

    zamolxes Peon

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    #6
    Yes, it is generally agreed that prices ending in 7 convert better. I suspect though that after such a long time of "7s" that might start to change or at least not be as effective as it used to.
     
    zamolxes, Mar 22, 2007 IP
  7. dog_24

    dog_24 Peon

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    #7
    7 is a good number, no? (=
     
    dog_24, Mar 22, 2007 IP
  8. zamolxes

    zamolxes Peon

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    #8
    The funny thing is I was going to test one of my products with a different ending number - I was going to try 3 or 4 but guess what? In the end I went for 7! :D
     
    zamolxes, Mar 22, 2007 IP
  9. Telmari

    Telmari Active Member

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    #9
    [offtopic] dog_24, you always amuse me at how your smily faces are backwards :p [/offtopic]

    -T
     
    Telmari, Mar 22, 2007 IP