The main 3 reasons why people prefer adwords, rather than yahoo or msn 1.Google - most users Yahoo - in between google and MSN MSN - Least users 2. Google interface is very simple to use yahoo is bit difficult and, and is timed out very often MSN is worse 3. Google allow users to choose keywords they want to use Yahoo accepts keyword only if it has search volume MSN many times rejects even relevant keywords
Do any of you use adwords just to try and get users to your site to sign up, without trying to sell them something?