Its not great, what kind of product is it? people do backout at the order form stage - you'll find it no matter what the product is. Think about it, if people are spending $30+ they might get a bit nervous and backout
Sorry, I read my stats wrongly. It's actually only 6 impressions on the order form. The product is in the healthcare niche. The vendor's page is very well designed. The price is also advertised on the pitch page, so I'm not sure if the main reason for them backing out is the price.
They may be Clickbank savvy! they may think there is a chance you didn't activate your product which would let them go through to your download page by submitting anything on the order page. In other words they may want to see if your order page is in TEST mode. They also might not have seen the price so they hit order to check. I'm sure there are more reasons than these. Mike
as an affiliate ive gone through to the order form on products loads of times without ever intending on buying it! theres one reason
I have gone to the order form to read what the real price is. Sometimes I see 3-5 prices mentioned and that makes me think that maybe the sales page is not updated at the same time the order page. So, I go to see the price. Also I go to the order page, if I am uncertain if it is a single payment or a subscription.
Reason #1: I think it's sort of a curiosity thing. People think: "Let's see what the order form and price is... let's see if there's any hidden costs. It'll be fine - I just woin't enter my credit card number." Reason #2: I think some legitimate potenial buyers are scared away when they see that the domain name changes from www.yourdomain.com to www.clickbank.com. The page colors and layout also change. Unless you're familiar with internet marketing, this change of domain raises suspicion to already skeptical customers. Reason #3: I think there are a few people that want to verify that clickbank is a legitimate company. So they do this: Open a new tab and go to google. Type clickbank - among the "automatic choices" that appear in the google search box is "Clickbank Scam." Now - I know they're not a scam. You know they're not a scam. But people see the word scam appear in the search box automatically.... and they get scared. I actually think the third scenario is more common that many people might think.
Some products don't show the price on the main page, they make a rollover image on the order now button, when you go with the mouse over it, it will say click here for discount. That might be another reason.
I have though of this several times before and actually just found the reasons. Well it depends from one product to another but you'll notice that most vendors have several "Buy Now" buttons across the sales pitch and the first one doesn't state the price. I won't name any product but you can find several in the market place that use the same tactic.. Vendor's are basically split testing all the time until they get optimum results. So for example two of the product that I currently promote have the first "Buy Now" button somewhere at the middle of the sales page, without any price on top or underneath it so people are all curios to see what the price is and click it right away. Obviously an average person would definitely find a digital product quite expensive at $49. To be honest a normal hard copy book is somewhere between $10 - $20, then it's normal that most people are driven away by a $49 digital product. Yeah, I can guarantee that if Clickbank were to change it's name into something like Securepay.com then the conversions would be 20% higher. The clickbank's order page looks scammy enough as if it's a 90's website as well.
They back out pretty much because they can. Let's all pray and hope on that 60-day cookie, they all might all come around. We'll keep Faith, P.
Well said!! I hope someone from Clickbank reads this thread. Two very good points: The name sounds suspicious... and the order page does look out-of-date and scammy. I stick with them because the affiliate program is wonderful.. but from a buyer's perspective, they can seem scary. (Even though they're a very reputable company.) Conversions would increase greatly with a few simple udates on their part.