Why do my adwords impressions always dive?

Discussion in 'Google AdWords' started by blue555, Sep 22, 2009.

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  1. #1
    This is why I hate using adwords. For one thing, its like rocket science trying to navigate their insanely too complicated control panel.

    Anyway, I always start a campaign and it gets a bunch of impressions in the beginning but after maybe 30 minutes, or sometimes after a few days, the impressions suddenly die and don't come back.

    Why is that? My bid stays the same and in some cases there aren't even very many competitors, if any, for those keywords I chose.

    It doesn't make sense. Even upping my bid significantly sometimes doesn't fix the impressions much...

    Any thoughts? :(
     
    blue555, Sep 22, 2009 IP
  2. nirajkum

    nirajkum Active Member

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    #2
    tats because the budget for that day expires . If you increase your budget it will get more traffic for you
     
    nirajkum, Sep 22, 2009 IP
  3. I-Gloo

    I-Gloo Peon

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    #3
    yep, watch your budget. and ensure that you have set Delivery Method as
    Standard: Display ads evenly over time on the Settings tab
     
    I-Gloo, Sep 23, 2009 IP
  4. blue555

    blue555 Guest

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    #4
    @Igloo, strange. I already have that setting correct.
    @nira, also strange cuz I tried to increase daily budget and cpc budget and doesn't help sometimes.

    Also, it sometimes says "your bid is below market price for first page" or something but it seems like a lie because there are no competition on these search phrases I chose...
     
    blue555, Sep 29, 2009 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    I believe that in order to get data quickly for calculations such as quality score, the system gives you more impressions at first. Once it has enough, your number of impressions fall to the normal level you would normally get based on what your QS and bid is. This is especially true for campaigns using the content network.

    By the way, your search and content campaigns should be separate.

    As Nira and Igloo mentioned, if you increase your CPC, you will go through your daily budget more quickly. You therefore have to increase it too to take that into account.

    So, your click rate low resulting in low QS = lower position and the "bid too low for first page" thus reducing your exposure.

    The "bid too low" message is also based on historical data of all advertisers for that keyword. You also can never assume you are the only advertiser for a keyword, no matter how many advertisers you see when you do a search on Google yourself. Some could advertise only locally or different regions than you.
     
    Lucid Web Marketing, Sep 29, 2009 IP