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Why Do More than 95% Of Marketers Fail?

Discussion in 'General Marketing' started by Barb Thornback, Sep 17, 2008.

  1. #1
    Why Do More than 95% Of Marketers Fail?

    To me, I believe that the cause of the failure is as follows:

    1 Impatience

    2 Lack of knowledge and creativity

    3 Lack of Focus

    4 No determination


    What do you think?

    Barb
     
    Barb Thornback, Sep 17, 2008 IP
  2. ready2work

    ready2work Guest

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    #2
    I agree with you on all the FOUR points.
     
    ready2work, Sep 17, 2008 IP
  3. yfs1

    yfs1 User Title Not Found

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    #3
    Dishonesty with themselves.

    So many times people pad their own business plan or ignore obvious risks which causes them to waste a lot of money on easy marketing techniques that if they really crunched the numbers, they would know were not viable.
     
    yfs1, Sep 17, 2008 IP
  4. DrAnte

    DrAnte Active Member

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    #4
    And no money to invest? Or knowledge how to get money without money?
    I think that researching is the most important.
     
    DrAnte, Sep 17, 2008 IP
  5. dairyman

    dairyman Notable Member

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    #5
    Passion for doing things, perseverance and determination will see you through any kind of difficulties. They are the virtues to behold for a successful career :)
     
    dairyman, Sep 17, 2008 IP
  6. mousee

    mousee Active Member

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    #6
    As for me I think that one of the main reason is inability to study every day. Many educated specialists are so proud of themselves that they start believing that they know everything.
     
    mousee, Sep 17, 2008 IP
  7. yfs1

    yfs1 User Title Not Found

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    #7
    By the way, do 95% of marketers really fail. I wouold be interested in the data that shows that high percentage (survey, study, etc).

    If you asked me I would definately put the number over 50% but not that high (Just my opinion)
     
    yfs1, Sep 17, 2008 IP
    Ajeet likes this.
  8. jeffbeer09

    jeffbeer09 Peon

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    #8
    Personally, Marketers fail because they just jump into the business without knowledge, as well don't know how to find their clients. More specfically, they don't know how to get the potential clients business.

    Good post Barb :)
     
    jeffbeer09, Sep 17, 2008 IP
  9. seo4china

    seo4china Active Member

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    #9
    Under capitalization, lack of financial resources or sufficient marketing budget, no matter what they say, unless you get a really unique idea it will take you money to make money.
     
    seo4china, Sep 17, 2008 IP
  10. Seqqa

    Seqqa Well-Known Member

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    #10
    False belief, people just don't know when to call it a day with something.
     
    Seqqa, Sep 17, 2008 IP
  11. 010081

    010081 Banned

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    #11
    yup lack of determination lack of passion...as i see everyone wants immediate result which is not possible. Slow and steady wins the race.
     
    010081, Sep 17, 2008 IP
  12. snotb4ll

    snotb4ll Peon

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    #12
    Lazy - A lot of people today are just to lazy. They want everything hand fed to them on a plate.

    No Money - Lets face it if you really want success you need money to put into your business. Most people simply lack the funds to invest into a serious business. If they go the free route then kicks in the lazy part. They find it to hard and to time consuming and give up.

    Not Enough Time - I see it all the time. People join something and they think they will have the time to work the business. In about 1 month they find out that they actually don't have the time to put in like they thought they would so they simply stop.
     
    snotb4ll, Sep 17, 2008 IP
  13. guru16

    guru16 Active Member

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    #13
    agree that #1 lazy #2 no money although you don't necessarily need money just depends on how many credit based lists and time you put in and using common sense or freelance sites, forums etc you know about etc 3. to much hyped up junk marketer joins or buys several ebooks only to find most methods are either outdated oversturated or the person selling the product has only 1 thing in mind their bottom line.
     
    guru16, Sep 17, 2008 IP
  14. carol.prime

    carol.prime Active Member

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    #14
    Im with you mate. Marketers are the front liners of your business. They should have enough knowledge of your stuff.
     
    carol.prime, Sep 17, 2008 IP
  15. GabeKillian

    GabeKillian Peon

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    #15
    Barb,

    I completely agree! In fact I recently posted a blog post that was very similar to this as well. I would also probably put in "fear of failure" due to the fact that many Internet Marketers are afraid of trial and error because they can't stand failing which I guess ties in with #1 "impatience" as well.

    I also believe that many fail because they don't believe that they can succeed. They lack the will to see their goals through due to the fact that they don't believe that they can - of which can be tied in to lack of focus and no determination.

    Great concept to think about!
     
    GabeKillian, Sep 17, 2008 IP
  16. crayzrocker

    crayzrocker Peon

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    #16
    100% true. Couldn't agree more.
     
    crayzrocker, Sep 17, 2008 IP
  17. aditne

    aditne Banned

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    #17
    Lack of plan before market any product. Marketeres should be patient and adopt some convencing methods.
     
    aditne, Sep 17, 2008 IP
  18. narsticle

    narsticle Peon

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    #18
    i've seen this before
     
    narsticle, Sep 17, 2008 IP
  19. mmuise

    mmuise Peon

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    #19
    I'd say it's the disappointment that sets in after marketers don't make $1 million in 24 hours (as they were promised by so many hucksters)
     
    mmuise, Sep 17, 2008 IP
  20. Gallito

    Gallito Peon

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    #20
    They fail because they don't have patience, it is that simple. The numbers are probably near 60%, but not anywhere near 95/100 people will fail.
     
    Gallito, Sep 17, 2008 IP