Why do I spend more than I make with Google Ads?

Discussion in 'Google AdWords' started by ProtoPC, May 7, 2011.

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  1. #1
    It seems I spent more than the ads yielded in earned revenue. It it just me? Maybe bad keyword targeting on my part. It was fun to try for about 1 year but decided to use that money elsewhere. Course my biz was local to door to door business card mini brochures worked the best for me.
     
    ProtoPC, May 7, 2011 IP
  2. anwaraa

    anwaraa Active Member

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    #2
    It could be a host of things, poor ads, poor keywords, poort targetting, poor landing page, etc
     
    anwaraa, May 10, 2011 IP
  3. aspire777

    aspire777 Greenhorn

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    #3
    I agree it can be a lot of things, make sure every process of the audience is perfect, put your self in their shoes.
     
    aspire777, May 10, 2011 IP
  4. PPC-Coach

    PPC-Coach Active Member

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    #4
    If you were not making any money, then you need to examine your account. Look for keywords that are too broad and probably money drainers. Remove those.

    That would be your first step.
     
    PPC-Coach, May 10, 2011 IP