Why do advertisers chose for a CPM advertising model ?

Discussion in 'Google AdWords' started by fatabbot, Jan 20, 2007.

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  1. #1
    What are the advantages compared to a PPC model ? The only thing i can think of is name branding...
     
    fatabbot, Jan 20, 2007 IP
  2. nicknick

    nicknick Peon

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    #2
    Could also be that they don't want to pay for invalid clicks.
     
    nicknick, Jan 20, 2007 IP
  3. ajsa52

    ajsa52 Well-Known Member

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    #3
    But, exists fraudulent impressions out there too. So, I don't think that's the main reason.
     
    ajsa52, Jan 20, 2007 IP
  4. nicknick

    nicknick Peon

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    #4
    yes but it's harder for a competitor to target page impressions or for people to know when an add is ppc or cpm. It's much harder to make $1 from CPM ads fraudulently than it is from PPC.
     
    nicknick, Jan 20, 2007 IP