Why content does count over backlinks

Discussion in 'Search Engine Optimization' started by wozzaofrare, Jun 13, 2007.

  1. #1
    I was on the second of Google for one of my sites and worked really hard on my content and there were no increase in backlinks.

    Within two weeks I jumped 14 spots to the first page in a nice top 5 position all due to content optimisations.

    Just goes to show that content optimisation is vital and its not just about incoming links to increasing your rank.

    Anyone disagree?
     
    wozzaofrare, Jun 13, 2007 IP
  2. four27pm

    four27pm Banned

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    #2
    it's true, crawlers love text!

    it's like 4 example, a student can be nominated as class president not only being popular(backlinks) but also on his own attitude (content)...
     
    four27pm, Jun 13, 2007 IP
  3. excaliburwebdesigners

    excaliburwebdesigners Peon

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    #3

    Congratulations, i noticed the same thing when updating one of my sites, the serps when up for no reason other than adding the new content, but i would not rule out backlinks as they are a good part of any seo campaign. :)
     
    excaliburwebdesigners, Jun 13, 2007 IP
  4. trichnosis

    trichnosis Prominent Member

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    #4
    search engines like both txt and image . you must use alt tag and good file names with your images
     
    trichnosis, Jun 13, 2007 IP
  5. wozzaofrare

    wozzaofrare Active Member

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    #5
    no doubt, I get quite a lot of traffic from Google Images
     
    wozzaofrare, Jun 13, 2007 IP
  6. thegypsy

    thegypsy Peon

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    #6
    Well, all things being equal - If I had thrown a whack of links at a page and you merely did some 'on-page' optimization - I'd out pace ya. Hands down.

    Backlinks will still do more than on-page. Obviously though, we want to do BOTH.
     
    thegypsy, Jun 13, 2007 IP
  7. Padmi

    Padmi Guest

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    #7
    On-page factors like text were less important in the old Google. There is some evidence that it is becoming more important lately ... using phrase-based indexing (or some other LSI techniques), G seems to be giving more value to on page factors and somewhat less to links.
     
    Padmi, Jun 13, 2007 IP
  8. freespace

    freespace Well-Known Member

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    #8
    Content is vital for a site to get ranked but off site factors are more important for long term stability in the rankings.

    If all you had to do was update your content on your site to move up in the rankings means that your competitor can do the same to their website.

    The niche you are in may not be as competitive and thus onsite factors can cause changes to your serps. For more established markets adding content to your site is not gonna cut the mustard (it may for a little while), in the end you need backlinks to maintain high rankings.
     
    freespace, Jun 13, 2007 IP
  9. thegypsy

    thegypsy Peon

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    #9
    There is no evidence that Latent Semantic Indexing made it into the organic G SERPs.



    I would look into Phrase Based Optimization - here are some goodies for ya


    From; http://www.site-reference.com/articles/Search-Engines/Google-and-Phrase-Based-Optimization.html

     
    thegypsy, Jun 13, 2007 IP
  10. Janna122003

    Janna122003 Banned

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    #10
    I agree, content is really the king. But backlinks still helps improving rankings. Backlinks helps the site to maintain the rankings.
     
    Janna122003, Jun 13, 2007 IP
  11. wozzaofrare

    wozzaofrare Active Member

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    #11
    I disagree completely that if you had a page with a ton of links vs a page with minimal links but good quality content that your page with the huge inbound links would out rank the high quality page.

    Content is ultimately what someone is looing for with a SE and thats where the importance is
     
    wozzaofrare, Jun 13, 2007 IP
  12. delhi seo

    delhi seo Guest

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    #12
    Good content is very important to attract visitors and search engine to your site.
     
    delhi seo, Jun 13, 2007 IP
  13. coolguy27

    coolguy27 Banned

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    #13
    As far as we know that both these 2 aspects (CONTENTS AND QUALITY LINKS) are necessary and factors affecting SEO rankings....

    Content does count over backlinks? I don't think so...For me QUALITY LINKS over content.

    Why content is the king?

    When Link Building is the most difficult aspect of SEO...

    For quality links is still over the content....

    That's why link bait is used with quality contents to get links...What do you think?

    Fresh contents are easily crawled by Google as you can see..

    And link building is a difficult thing to do than Onpage Optimization...

    As you can see the Google doesn't see if your site have a quality contents but Google see if your site have quality links..

    This discussion is being repeated all over again and again that content is the king??

    For me quality links is the KING and content is only the QUEEN...
     
    coolguy27, Jun 13, 2007 IP
  14. gr8liverpoolfan

    gr8liverpoolfan Notable Member

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    #14
    You need to do both, but the Gypsy has made some valid points. Backlinks over content, but both are necessary in order for your site to become a leader in its segment.......
     
    gr8liverpoolfan, Jun 13, 2007 IP
  15. davidmanip

    davidmanip Peon

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    #15
    Content is surely one of the most significant aspect of search engine optimization. Having a good content will always give you edge over your competitors.
     
    davidmanip, Jun 14, 2007 IP
  16. wozzaofrare

    wozzaofrare Active Member

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    #16
    exactly, good content will always stand out over any link because these days so many people are buying links that surely Google no longer put thems on such a ranking compared to good original content
     
    wozzaofrare, Jun 14, 2007 IP
  17. Himalayan

    Himalayan Well-Known Member

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    #17
    Divide your valuable time for both(Content optimization & Link building) for stable and better positioning in top SERP's.
     
    Himalayan, Jun 14, 2007 IP
  18. wozzaofrare

    wozzaofrare Active Member

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    #18
    exactly - people don't just think its ALL about links. Content is the king
     
    wozzaofrare, Jun 14, 2007 IP
  19. Christy

    Christy Peon

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    #19
    Exactly i believe that content is the king but back links are also too inportant to make your concept clear. So visit google sites.

    Thanx..........
     
    Christy, Jun 14, 2007 IP
  20. AgentD

    AgentD Peon

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    #20
    They both count. Never focus all of your effort on one aspect of your site. SEO is like taking care of yourself - you need exercise, good nutrition, mental challenges, rest....

    Too much of one thing won't make you healthy, and the healthiest people put time into all of these.
     
    AgentD, Jun 14, 2007 IP