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why .com average cpc is higher than www.com for adsense?

Discussion in 'AdSense' started by zcldeapple, Mar 17, 2018.

  1. #1
    recently,In the background of Adsense, I found that the average cpc of a first-level domain is greater than the average cpc of a second-level domain.
    For example, one click for .com is about 0.3$, and one click for www.com is about 0.1$.

    My guess is that the .com's index page and rights are more important than www.com. Therefore, advertisers are bidding fiercely, so the unit price is high.
    Don't know what the reason is?
    SEMrush
    Thank you
     
    zcldeapple, Mar 17, 2018 IP
    SEMrush
  2. pmf123

    pmf123 Well-Known Member

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    #2
    Maybe down to what people will type most often, more ads have domain listed without www now
     
    pmf123, Mar 17, 2018 IP
  3. zcldeapple

    zcldeapple Peon

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    #3
    thanks,bro,good luck
     
    zcldeapple, Mar 18, 2018 IP