When we create named channels in adsense ... though its reported by the channel name, in the adsense code we have to insert the numerical code for the channel. It would have been much simpler to use if the channel id were a string ... same as the channel name. This way we could view the code to find out which channel it is. For eg, I added a new ad code last week and wanted to track how this code is doing .. so I have a new channel for it (named channel) .. now to find out what channel i had created ... I have to check the adsense code for the channel code and then go to adsense menu and find out which channel name this maps to !! Is there a simpler way ? Why could they not allow the use of channel name ie a string in place of channel id ???
I thinks it's to create a UNIQUE ID and avoid repeated channel names there. That way Also google can keep track of stuf, instead of having to manage a whole bunch of crazy names.
channel ids are / need not be unique. (PublisherId , ChannelId) needs to be unique. I would have definitely preferred channel names to be used in the adsense code !!!