That's for advertisers, not publishers...We're talking about Azoogle from the publisher (affiliate) side
if i put an ad up advertising any product (also 3rd party) or i want drive traffic to one of my sites...am i not an "advertiser" then ? Still...i dont pay $0.90 CPC on AdWords as "advertiser" !!
With azoogle they eat up all refunds or chargebacks so you don't have to worry about that and with CB you get charged for all of them. It might help to have a list to send out your offers to as well.