Hello I have recently started testing facebook ad campaigns with amazon affiliate products. I have not had a profitable campaign yet however they are improving. My latest campaign has been the most promising with good CPC and a 4% conversion rate on sales. The problem is however only .5% of those sales are the actual product I am promoting on facebook, the rest are "random Amazon orders". If they seem so keen to click the ad why are they ordering things other than the product I am promoting? Any tips?
The obvious question would be is there a cookie involved? If there's then that's the answer. They go to Amazon, check whatever you're promoting and leave it at that. Later they go back (since their interest is now piqued) and purchase something other than what you're promoting.
@qwikad.com has the most likely explanation, assuming that cookies are in use. This consumer sales effect (looking at one thing and buying another) happens all of the time. Hence the term "loss leaders" that retailers use to bring in traffic in the hopes that customers buy something else.