Why are all merchant sales pages SO crappy??

Hi guys,
I am new to clickbank and affiliate marketing and I have just launched my first campain few days ago (not doing very well so far) What i am wondering is why are 99% of merchant sales pages on clickbank so bad?? Cant they make a proper website? It is always just one super long page where you have to scroll for 10 minutes to get down. On the way down you have to look at annoying pictures and silly slogans that i cant imagine anyone would trust. If i was the buyer i would exit the site straight away thinking it is 100% scam! I mean even if the product is excellent the page totally kills it!
Am i wrong and do these pages actually get any sales??

 

Yes, this is the format that gets the most sales.

See, merchants aren't trying to make the page look trustworthy or professional or modern or whatever BUT they're instead trying to make it CONVERT.

All that we care about is making sales and making sure the customer is happy with his purchase.

I hope this answers your question.

 

why not starting your own site with just a paypal buy now button?

 

Ok thx i think i got to start thinking like a general customer and not like myself. Its interesting that these kind of sites make money where as i wouldnt even spend more than 2 seconds on them.

 

People who buy on these kind of sites are looking for that exact information it provides. They are interested on what the sales copy has to say. They want to know and that's why they read on, they feel like they have discovered something. And that, they won't get from an normal site.

 

Because a lot of Publishers earn more money with affiliates. So you can't track an affiliate link if you use paypal on your website. So affiliates will not promoting your website.

It's possible to do it with Paypal, but you must do all the promotions by yourself and that's a lot of work.

 

Whats good in a highly designed site with a bad product?

 

The look, feel, content, quality and focus of your landing page is whats critical in making sales. If the landing page is not able to 'hold the visitor's attention' and convince him or her to buy your product, not only have you not made a sale (when you had the chance to do so) but you have also lost some money if you are using PPC.

Put yourself in a potential buyers perspective and view the landing page as if you were looking to make a purchase on whatever Niche you are promoting.

 

A good sales copy with good content and a good product is enough to convert visitors to buy your product. remember, human being's attention span is 20-30 seconds, so you need to make sure that you have a good landing page to get their attention. hope this helps.

 

lol he was being sarcastic to the OP!

 

Most of Cb Products are ebook and its very essential to have sales copy deal with readers emotions, when we break one long sales page into small chunks reader lose his interest and eventually he moves to other site.

When reader visit such site his clear intention is to find more information on particular subject and finding the best solution. here, Author of sales copy try to give enough info and educate reader with particular product which generate interest to buy a particular product.

When ever you see a short sales copy, it must be either software product and/or have a demo link.

You promote this so called "crappy" sales page and see the difference.

 

+1 well said.

OP, you've now been initiated, we all went through it. I've been designing sites for over a decade and it was a very difficult transition for me as well. Marketing is different in the CB and NICHE worlds. For various reasons, CB has attracted a certain type of breed in seasoned pixel perfect conversion mastered pages (15%) and those trying to follow in their footsteps (85%). Keep that 'average consumer' outlook on these campaigns, you'll notice that the longer and more detailed a sales pitch is sometimes, the more it hooks a reader and provides them with more than enough info to make them confident in their purchase.

Put yourself in those shoes (many here do), when buying the newest uber ebookz or keyword software etc., you would want as much info as possible before pulling out your money right? When you go shopping at the mall, your customer sales journey is similar, you educate yourself with the tangible good, the sales persons pitch if there is one, the packaging, the price, the features, comparisons, and finally buy it... Give customers exactly what they need, and deliver to them with traditional and new media focused marketing messages, and you'll get way more conversions than simple short/multi-page browseable sites. This is how most of the CPS world operates, and those that do it right both pub and aff reap great rewards.

Cheers,
N.

 

Thank you guys i understand now. Since i dont want to start a second thread just few hours after this one i will ask here. As i said my first campain is not doing well. As its my first expierience with marketing I tried to promote something i understand. I have chosen to promote repair guides for xbox 360. Since the warranties are running out right now and many owners are left with a broken machine which microsoft doesnt want to fix i thought this could be a very profitable business. The guides that i am promoting have gravity ranging from 10-150.
There is a fair amount of competition but they all use firect links or very basic landing pages (which i thought were crappy before i started this thread). I thought that if i will desing a nice website and get a top position in google adwords they wont stand a chance. I though that compared to the competition my site looked much more professional and could generate nice sales.
I selected relevant keywords in google adwords all dealing with the xbox problem my website is trying to fix. So far after 2 days i received 5,500 impressions and 45 clicks. Ok not a very good CTR i know. I pay about 0,20 euro cents per click and I have a leading position in google adwords section. So far i have paid 7,47 euro for my campain which is about 9$. But out of these 45 clicks i havent generated a single sale. I get paid 20$ for every guide i sell so my PPC advertising cost is coming close to the amount i get paid for one sale. Which is not very good.
After what i have read in this forum i think my website is too complicated. I point my visitors to Homepage then they have to go to the "Repair guides" section where they can read the basic overview of 4 repair guides. Then they have to click on "Learn more" under any guide they are interested in. I think this is the problem of my website.
Please have a look at my website and give me some feedback on what you think.
Thanks guys

my website : myxboxfix(dot)com
(i cannot post links yet )

 

Your frontpage is boring.

Put interactive media on your website.
Put your article links on the frontpage.
Give the visitors the feeling they can fix the 360 by themself.
Why you say the customer service didn't reply on your questions?
Do you think somebody wants to buy these ebook if the customer service will not reply on customers question. I don't think so.

Try to put the most information at the frontpage.
You must build up your articles. When people visit your website, you can talk about "do you got mad because your warranty is ran out" and "don't want to pay $150 for repair your xbox?" Then people got interested and will scroll down, than you can talk about that there is a solution. You can try these ebooks etc.

I know you can build better websites with Joomla, find a good template where you can place different modules.
If you need some help, just PM me.

Good luck!

 

Not this again! Every couple of weeks a noob comes in complaining about the salesletters. There's a reason that this format is used. It works. This is direct response advertising/marketing. It's a different game.

 

There is no need to be rude. If you dont want to help the "noob" dont even open the thread!

 

No you are wrong, and don't call me a noob.
I've my own webdesign/marketing company so I now what I'm talking about.

Did you take a good look at myxboxfix.com
If you say this a good salesletter, then you are the noob here.

 

He is talking about me dont worry and thx for help today i am going to redesign my website using your tips

 

originator - I wasn't talking to you.

tibor28 - It's the attitude of new people coming in thinking that they are smarter than the people who have been making their living doing this for years that irks me. It's annoying that this same topic comes up every couple of weeks. But you're right, there is no need to be rude and I do understand where you are coming from. I think most of us thought "WTF?" when we first saw the way CB salesletters look. You just have to understand that these salesletters aren't for you, they are for the customers.

 

My first impression was about me, but no problem.

But Ziblu, why so rude at him. Everybody was a noob! You, me, everybody on this forum.
You will learn by asking questions!

Maybe he knows something you don't know! Don't forget that