Hello, Adwords is really strange. For almost every keyword they demand a CPC of 40, 50 cents. Rarely I see that they claim 20 cents. I have even written an ad for a keyword which was so long no one but me was typing it, but even for this keyword they wanted 50 cents!!! And my ad doesnt even show up, lol! What can I do to lower these costs? Do these get lower the higher my CTR becomes which is the most crucial point for the quality factor? Thanks and bye
it sounds like you're doing something wrong. you shouldn't have to pay that much for a phrase no one else searches for.