For some reason, only 1 out of every 5 or so people that visit my order page are placing an order. The payment page is at paypal and it's a custom payment page with a logo and everything. Any thoughts? Anyone had this problem before? Apparently my landing page got them there and I have a logo there so I don't know what's making them change their minds.
Basically some loss at this point is normal, since people may put together their dream basket just for fun and then, of course, skip the order process. Anyway, one out of five sounds a bit much to me. Without knowing your website and its structure, let me shortly outline the reasons why this could happen: 1. A break in layout - let's say you have designed a "green" website, but checkout is done on a "blue" one. This may not appear very trusty to some people. 2. Customers also may lose trust that they should give their personal details to a third party payment processor like PayPal. Is it time to get a more transparent payment solution ? 3. Perhaps your checkout procedure is too complex ? People want to know what happens next, so you may insert a page telling them the steps to send an order beforehand and also offer always an e-mail address and your phone number in case of problems or questions. 4. Do you force people registering before they can place an order ? Especially for customers ordering the first time and are still a bit unsure about your business, this could lead into leaving your site ("registration" suggests to be bound or need to take over some obligations - even this is not the case). Hope it helps.
well my site doesn't have multiple items. it's one product and it's ordered through paypal, but with ejunkie delivering it. So I think maybe I'm losing a couple because it first goes to ejunkie, then is rerouted to paypal. as for trust, is there anything more trustworthy than paypal? color wise, it's basically the same. i mean the logo and color at the top of the paypal payment page is the same I wonder if putting something at my buy button on the site might help. I mean putting something telling eJunkie makes the product available to download, incase they get confused no. there's no registration. they're just taken to the paypal payment page. Anyway I basically know how many I'm losing because I use an SSL logo so no security warning shows up at the paypal page. So I look each day at how many people viewed that logo (the amount of people who visited the payment page) and it's ALWAYS more than who ordered. Sometimes it's 5 when I had 1 order and sometimes it's 2 when I had no orders. This is really annoying, as I can't think of anything to solve it. I mean it's my page that got them to my paypal payment page and there's nothing more I can add to the paypal payment page. This is really hurting my potential orders and I can't think of anything to solve it. Has no one else had this problem?
On many site you have to go part way through the payment process to find the shipping cost, this can loose customers par way through the payment process.
there's no shipping cost i read somewhere about some sites trying to scam people with recurring payment subscriptions. i dont think i could be losing customers that way though. i just think having a message about it being a one-time payment like other sites have just looks bad and kind of results in less sales, therefore isnt good for that 1 in 1000 people who might be worried about that.
This made me think of something that happened to me when I was selling a product. A few people sent me emails telling me when they clicked on the buy now page they were taken to paypal but with an error on the page. This seems to happen if you are advertising your site through safelists and traffic exchanges that change your url to theirs so they can add a credit link. I don't know if these clicks would show up in your numbers. But, I lost a lot of sales this way. Since there is reallly no way to fix this, I made sure to always add my link a couple times in my emails. This is what people get when they click: (this is on a paypal page) Click to Retry Return to the homepage Another thing, do you just have a paypal logo or do you have the paypal logo with the credit cards and echeck logo. If someone doesn't have a paypal account they might leave unless they see the other logos.
the image to click has credit card images/etc. and im not sure what you meant but no ive looked at it like every day clicking myself and there's never an error. and i never get any emails from customers (or potential customers as it were lol) mentioning anything about the payment process so I'm sorta confused at how im losing such a large percentage of potential customers.
tbh, without knowing the url of the site / page it's impossible to offer anything of any real substance.
It's always problematic to hand over people to a payment processor. This means a break in the website visit (seen technically as well as from layout concerns - I never saw a seamless integration). So if you can afford, try to get a merchant account and a card terminal (we use a web-based terminal software) and manage payments in-house. This definitively builds trust.
Offer a discount or sommething special and advertise it with a pop up compare your conversions now to the previous rate.
Well I kind of assumed it's less trustworthy to handle payments yourself with a merchant account. And no, I do clearly state the price before the payment page. I hate sites that don't do that it seems shady. So people have read the pitch and seen the price and click to order and for some reason when they get to Paypal they change their minds. I'm not sure how to reassure people about paypal lol
hi acrimon, Please post your URL so we can go through the user experience and provide better feedback. Glenn
yea I know I probably should I just don't really want to post it lol. It seems kinda rude cause of what I'm asking but I don't wanna seem like I'm plugging it and I don't wanna let other people see my site and I suck at criticism and I don't want anyone biting what's on my site. I'd honestly post it if I thought it really mattered to the question but I'm losing people after they leave the site so I don't see the relevance. *hangs head in shame* It's 3pm today and 4 people have made it to my order page. No one has made an order. Yesterday 3 people made it to the page and I didn't get an order. So would it be the e-junkie redirect or people not trusting paypal or what? This is just crazy. I'm so not happy. The link to paypal payment page clearly states the price and has a credit card image and everything.
Mate, the only way anyone here can give an opinion is if they can have a look. Shoot someone a PM or something.
I think it also depend on price. I am not sure, new to whole paypal thing, but people may not buy $500+ items with paypal.