one of my competitor sites is www.pureskincare.co.uk this site has been online since 11 may 2005 they have PR5 and google is reporting 8 backlinks yahoo.com is reporting 561 backlinks the site is not listed in DMOZ here are some of their rankings skin care # 6 natural skin care # 2 organic skin care # 4 skin care products # 44 my website is www.naturalelements.co.uk the site has been online since 17 march 2004 i have PR5 and google is reporting 155 backlinks yahoo.com is reporting 12,324 backlinks i am not listed in DMOZ here are my rankings for the above keywords skin care # 91 natural skin care # 17 organic skin care # 13 skin care products # 53 now all these keywords have been # 10 in google uk. but whenever i hit the top 10 i always drop out. sometimes dramtically why am i getting whopped? thanks to anyone who can assist
Hi, After doing a side-by-side comparison of your sites, both sites backlinks, and source code, I can offer the following suggestions: 1. Your META keywords are too broad and vague. For example, you're never going to rank for "best," so why have it as a keyword? Maybe "best skin care products" or something like that. Check your competitor's site for examples of what your keyword list should look like. And separate them with commas! 2. Your competitor appears to have higher-quality backlinks than your site has. By higher-quality, I mean various theme-related health/beauty sites with good page-rank. Your links are for the most part low page-rank article directories. You can check both your and your competitor's backlinks and the page rank for each backlink at iwebtool.com. Go after the same high quality links that your competetors have! 3. Your TITLE tag could be more specific. Your competitor's title tags are more likely to be searched for. I doubt you get many searches for "Natural Organic Beauty." And "Skin Care Products" is too broad a category to rank consistently well for. Narrowing it down like your competitor has with "Organic Skin Care," or "Natural Skin Care" would be both easier to rank for and pull more targeted visitors. 4. You're leaking page rank by not including rel="nofollow" tags on unimportant links, like your "About Us," "View Cart," etc. links. Any page that you don't want to give PR, nofollow it! These are the first things I would do to improve my rankings. Remember, study what those above you are doing, and copy it, because it's obviously working! Hope you found these suggestions helpful. Paul