Why am I getting 3/10 QS?

Discussion in 'Google AdWords' started by teeskie, Jan 8, 2010.

  1. #1
    Hey,

    I set up a new campaign a few days ago for a site selling car alarms.

    The Ad reads:

    Automatic Car Alarm
    A Simple Alarm Senses Your Near
    & Automatically Unlocks Your Car!
    www.simplecaralarm.com

    keywords are:

    car alarm
    car alarms
    simple car alarm

    landing page is http://simplecaralarm.com

    I am getting a QS for each keyword of 3/10
    and it says the keyword relevance is poor..

    What do I need to improve?
    I thought the keywords were pretty relevant
    :confused:
     
    teeskie, Jan 8, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Don't use broad matches.
    Try other keywords, in other groups, such as vehicle alarm.

    Click rate heavily weighs on the QS. You need to improve it your ad. Lots of things here I would change. By the way, don't try just one ad, test different ones.

    Unrelated, but you don't have a good page title and you have no description tag. These would help with your SEO efforts and might help with QS too.
     
    Lucid Web Marketing, Jan 9, 2010 IP