Why Adwords is Doing this...?

Discussion in 'Google AdWords' started by eroker, Mar 26, 2008.

  1. #1
    Ok.

    This has been quite some interest to me, and im sure to others as well. Please let me explain whats going on.

    I started a campaign on adwords search. This campaign was converting sales for me 1 out of every 10 hits. After about 30 hits sales stop. It can go up to 100 hits after that, and I still will only have 3 sales. However in the first 30 hits I got three sales. Alright... so it could be flucuation?

    No Way!

    I pause my campaign for a few days, then resume it. All the sudden THE SAME THING HAPPENS 2 sales within the next 20 hits, and then 80 more and no sales....

    Again I thought just flucuation. I pause it for a few hours, and then resume it. NO SALES AT ALL (THE SAME DAY)

    So I created a new google account, and guess what... within the first 30 hits, 3 sales, and then no sales after that.

    IN THE SAME DAY I CREATE ANOTHER GOOGLE ACCOUNT

    2 Sales in the first 20 hits, and then non after that.

    WHY IS GOOGLE LIKE THIS? Can someone please tell me how to cope with this algroithm problem. Its obviously a pattern.
     
    eroker, Mar 26, 2008 IP
  2. Rumor

    Rumor Peon

    Messages:
    24
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    1:10 with only 30 clicks, and then nothing for next 100 click. This is perfectly normal.

    I have days when i have 1:17 and then 1:120 and then 1:25 with long run average of 1:60 in low volume campaign (1-10 sales a day). To see your true CV rate you have to get at least 30 conversions preferably 100, time scale is not really important.

    My advice: track every keyword and content and keep going till you hit 30 conversions. Then stop and calculate your CV rate and check which keywords made those sales. Look at the numbers and make your campaign better. Test it again and make it better.

    Good luck.
     
    Rumor, Mar 26, 2008 IP
  3. eroker

    eroker Active Member

    Messages:
    400
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    58
    #3
    Sounds reasonable... however can you explain why everytime I made a new google account, that it all the sudden started making sales, and then none...? This is an obvious pattern, if you read carefully.
     
    eroker, Mar 26, 2008 IP