Why Adlinks earnings is higher than wideskyscrapper?

Discussion in 'Reporting & Stats' started by kahsoon, Sep 16, 2005.

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  1. #1
    Why my wideskyscraper is getting higher CTR, and higher CPM than my Adlinks but the earning for Adlinks is higher? Can someone explain to me pls?
     
    kahsoon, Sep 16, 2005 IP
  2. tlainevool

    tlainevool Guest

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    The impressions on your skyscraper must be lower than the impressions on the ad links. That is the only way to get lower eCPM, but higher earnings.

    Here is the formula:

    eCPM = earnings / impressions / 1000

    If I remebered my high school algebra I could prove it. Good thing I'm just a software developer and don't need math. :eek:
     
    tlainevool, Sep 16, 2005 IP