You own a toy company that has been doing well as a physical business. You have a decent website to showcase products Most of your customers are friends & families around neighborhood You offer eCommerce website but it is not yet a reliable source of income. Delivery is presently local. How will SEO help your business grow? I have some thoughts, but I am just trying to get a collective wisdom.
By ranking in SERPS, you can reach global customers and they might be interested in your products too which you can ship to them if any one buys from your site.