Hello, It depends your niche, in some niches are very normal 0,03 or less, but if you have been taking better income per click, maybe you have been smartpricing.. Take a look MFA sites in your website, if you see these kind of website filter it in your google adsense --- Best
It is very important which ads are clicked. Some ads are expensive and most of them are low paying ads. If you want to earn more, then you have to find out the high paying keywords and use them in your contents.
Click is very important in adsense. In every click, you get money so do not worry about it. It may be high or low per click through different countries also.
I had clicks worth 0.01$ or even 0.00$. I thin i depend on the niche and the ip adress (country) of the person who is clicking.
It is because your niche is low pay niche. Anyhow, you still can improve it abit by adding some keyword related to your niche with higher pay
becaz u r chouse low paying niche. i m also have low paying niche site(wallpaper) and getting many time less then 1cent each click. :O so dont worry or change your niche. or u can chouse high paying keyword in webpages so u will get good money. this is also depen on traffic . if u get non us traffic then u will get low amount.
if this rate always happen maybe your content is low prices or non english or u put in ignored places also maybe you put ur ads in places not near with content then the ads is not relavent to ur visotors
Your niche must be related to something Entertainment Sites! because i use to get same kind of earnings these days just due to Entertainment Niche only