I've recently received a link request from a webmaster of 50 different sites. He/She had linked to me from 50 of his websites, and request a reciprocal back to all 50 of his sites. Who's getting more benefit from this exchange. All his websites are probably from the same IP. I have a feeling all his sites uses the same script to display the links on his website. i.e I see the same links in the same order in all of his sites. Should I recipricate links back? thanks for any feedback.
I would say he benefits from this. Giving you 50 links from the same IP to the same URL is worth less then you giving him 50 links to different URLs. I wouldn't link back, but that's just my opinion.