There are tons of "creditable" marketers who sell their courses, ebooks, whatever. How do I know which ones are fake and which ones the real deal?
It's a sensibility you'll develop as you go along. It helps if you can think of each failed experiment as an opportunity to learn and grow. Remember that even the best Make Money Online program would be nothing more than a blueprint, and what you will get out of it depends on how much you put into it.
Research, company, reviews who's behind it all. You should pull results. I have the same issue because when it comes to software that claims it will for ex. "generate more sales" or whatever its enticing. Just do research and ask on forums.
Go to IMReport card and get the scoop. Most of the heavy hitters are ranked and people give quality reviews. It's not a bunch of fluff. I'm wary of just trying to find all of the information for free. While most of it can be found for free, it's hard to really gain an understanding of the steps necessary to succeed. Sure you might know how to set up a click bank account, but do you know the best products to promote or the best way to get them out there? I think it's necessary to find a mentor and stick with him/her until you've mastered the basics. Then, creativity, skills and alot of persistence can get you somewhere
ebooks are worthless, there are few thats good but you'll spend so much for so few result. If you have some cash to burn, buy tools, not e book. A lot of e book information are free elsewhere
you cannot know it directly, so you have to talk with some real people who got their services and ask for some projects that they did.
Instead of buying an e-book, I would just borrow books from the library or buying books from amazon (which you can refund). Honestly, if I knew a way to "make 1 million in 6 months" I wouldn't share it with you for "3 easy payments of 29.99". You would probably ask the person to pay you for expensive (understandably) personal coaching.
Understand that the best and most sustainable business models come from "crossing" new information you've learned with something you already know. Basically, coming up with your own little twist so that you're not doing exactly what the info product teaches. At least that's been my experience.
It my opinion I think you'd be best to stick to reading forums like Digital Point and other online sources that has multiple opinions instead of just one.
if they sound too good to be true, don't go for them and don't even consider reviews.. people reviewing are their friends!
People who know how to make money are busy with making money and have no time to teach. People who teach, know that they can make more money from teaching, than from doing the things they teach. After reading an ebook you will get the knowledge, but not necessary money.
Most of the e-books are just free content collected in one book. My advice is to search the net for free e-books they will provide you with the same content and you will learn without giving money for scam books.
It's not easy sorting through which is good and bad, but know that with time you'll learn how to spot the differences.
Best thing to do most of the time if you don't know yet how to pinpoint the bad from the good is wait 1-2 weeks after the launch of the course and go search for reviews from buyers on forums such as digitalpoint (here) or for example the warrior forum.