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Who to include when building a freelancer digital marketing team?

Discussion in 'General Marketing' started by olimits7b, Oct 7, 2020.

  1. #1
    Hi,

    I want to build my own digital marketing team using freelancers who specialize in different marketing strategies to help increase the growth of my website, this is what I have so far.

    • Digital Marketing Specialist:
      • PPC, Social, Display Ads
        • Manage / optimize my Adwords, Facebook Ads, YouTube Ads, etc. ads
      • Perform PPC competitor analysis to see what to target in campaigns

      • Goal/Funnel Conversion Analysis

      • Landing Page Optimization (Unbounce, LeadPages, etc.)
    • Affiliate Manager:
      • Work with affiliate networks and recruit top performing affiliates
    • SEO/Content Specialist:
      • SEO (on-page / off-page)

      • Guest Blogger / Blogger Outreach

      • Influencer Outreach (micro-influencers)

      • Email Marketing Campaigns (setup email campaigns to leads we receive through digital marketing efforts)

      • Run giveaways/contests
    • Partner Manager Specialist:
      • Find opportunities to strategically partner up with other companies
    Please let me know your thoughts? Or if I'm missing anything? Or if some of the tasks above should be assigned to different type of freelancer?
    SEMrush
    Thank you!
     
    olimits7b, Oct 7, 2020 IP
    SEMrush
  2. JEET

    JEET Notable Member

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    #2
    Where are the actual content creators in that list?
     
    JEET, Oct 8, 2020 IP
  3. olimits7b

    olimits7b Well-Known Member

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    #3
    Yes, that's a good point forgot to include the following too.

    • Creative/Content Specialist:
      • Graphic designers to create all of the visual content

      • Copywriters to create all of the copy

      • Videographers for videos
     
    olimits7b, Oct 8, 2020 IP
    JEET likes this.
  4. Harvey Wolf

    Harvey Wolf Greenhorn

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    #4
    Who will be overlooking all of this to make sure everything is running smoothly, especially if your freelancer teams are from different parts of the world, will that be yourself?
     
    Harvey Wolf, Feb 4, 2021 IP
  5. olimits7b

    olimits7b Well-Known Member

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    #5
    Yes, that would be me; I would manage these different freelancers.
     
    olimits7b, Feb 4, 2021 IP
    Harvey Wolf likes this.