I am new to Google Analytics and found a very interesting help subject on how IP masking works that details that some IP data is dropped by the collector before it is stored in the google analytics database. I have a question around how the similar behaviour works for 1. Filters and 2. Exclude URL Query Parameters option within view settings. Basically for each all data will be sent to Google BUT does the data I have excluded using these methods ever get actually databased? with the data excluded being removed from the view served in the GUI / APIOR does the data I have excluded get dropped at collection before it is databased. I guess the answer could be different for Filters and Exclude URL Query Parameters. Many Thanks