Who is More Likely to Click?

Discussion in 'AdSense' started by Yeldarb, Jul 31, 2007.

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  1. #1
    Who is more likely to click an ad? A user who just found your site (1 pageview) or someone who has been browsing for a while?

    I'm trying to think of a way to test this, but I don't know how I would. How could I tell if an exit = a click on an ad or a natural exit?

    Common sense would tell me that the longer a user has been on the site, the less likely they are to click an ad. But I'm not sure how far the coattail would go (or even if I should trust my intuition).

    What I'm basically trying to figure out is basically the point at which it would be more profitable to swtich from CPC to CPM ads.

    Anyone put any thought into this or researched it?
     
    Yeldarb, Jul 31, 2007 IP
  2. qwestcommunications

    qwestcommunications Notable Member

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    #2
    Either can click. But usually they will click if they have read part of a page at least.
     
    qwestcommunications, Jul 31, 2007 IP
  3. sweet_user

    sweet_user Peon

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    #3
    a new user is more likely to click
     
    sweet_user, Jul 31, 2007 IP
  4. Adpubster

    Adpubster Peon

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    #4
    How have you tested this? For me it's 50/50 between new user and repeat user, haven't tested pageviews, though.
     
    Adpubster, Jul 31, 2007 IP
  5. neysyah

    neysyah Active Member

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    #5
    it would be like maintenance ur visitor they will be back and back for your site and they will click the adsense i think ,sometime the new visitor will only click the adsense bfore see our content at all
     
    neysyah, Jul 31, 2007 IP
  6. godmode

    godmode Well-Known Member

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    #6
    1. Search engine visitors are more likely to click ads
    2. A unique first time visito
    3. A visitor who didnt find any relevant info but found the ad interesting
     
    godmode, Jul 31, 2007 IP
  7. B-Scott

    B-Scott Active Member

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    #7
    As for someone who has been browsing for a while. It depends on if that user who previously clicked, had any type of interest in your product, but decided not to purchase at that particular time.

    I think it's more likely the new user would click on.
     
    B-Scott, Jul 31, 2007 IP
  8. add_cents

    add_cents Peon

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    #8
    I'm guessing new users are more likely to click. My regular visitors know where to find the information they're looking for.
     
    add_cents, Jul 31, 2007 IP
  9. Yeldarb

    Yeldarb Active Member

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    #9
    So I did a couple of days of testing, and it appears that actually, as pageviews increase (probably to a certain threshold) eCPM and clickthrough increases as well. At least for the siteus I tested on.

    Here's what I did:
    I saved cookie that counted how many pageviews a visitor made. After 6 pageviews, I stopped displaying the Adsense code.

    Not only did my CTR drop but my eCPM dropped as well.

    Now, this is by no means scientific, I only tested it for about 2 days. But I'm going to stop this test and try another strategy.
     
    Yeldarb, Aug 2, 2007 IP