Hi,. Of all things in Internet Marketing I think copywriting takes the cake, as the most challenging... It's often so hard to do well, but so important to do. I'm far from being a pro, but I sure do study them. When it comes to writing copy... I'm not sure about how you do it, but this is one way that helped me... After I had the basic 'idea' down in a text editor (about 10+ pages !), I then printed it out, laid it out on my floor, and stuck it down with sticky tape. Then I'll read over it... cut out bits and paste them elsewhere. Use a heavy pen to write in words, delete lines, and so forth. Once you're 'kind of' happy with it, stick it into a long manuscript type document, guard it with your life, and carry it around with you for reading in your favorite cafe. After that stage it's back to the text editor you go... Maybe you can do it 'on your computer' but I think you can 'see' the whole thing much clearer if you can look down at it and read it while it's on your floor. Or wall. This technique should take you a week or so (!) You need to be able to look at it fresh in the morning with 'new eyes.' You need to keep coming back to it, because you'll pick up the flow and finally be reasonably happy with it. You might be an expert by then too. Anyway, maybe that can help someone. And if you feel like commenting on your own approach or my 'sell photos' niche sales letter here you are most welcome: http://digitalphototoolkit.com Thanks... Martin