I'm trying to figure out if kanoodle is doing their job with our ppc campaign, and part of this process is finding out where these clicks are actually coming from. From a performace report, we're being told that quite a few of our keywords are ranked #1 on the kanoodle network, however, I understand kanoodle is affiliated with a multitude of other networks which it does advertising with. 1. what are these 'other networks' they talk about 2. is there any way I can compare real world performance to the reports generated on their website? thanks
I believe kanoodle is their own thing.. I bought ppc ads with them once before.. I don't believe their affiliated with yahoo or google..
The bulk of their traffic comes from their own engine, but they also syndicate their ads to blogs, mostly Typepad blogs. But to be honest, they get so little traffic, they're really a waste of time to spend money on. Brad