Whiteboard going apey on co-citation. saying bye to anchor text

Here's a nice video/article on how pages are ranking well without having any real seo techniques for the keywords in place. See how sites are ranking in Google without any anchor text/keyword titles. I'm not saying bye to anchor text... ever .
Link:
http://www.seomoz.org/blog/predicti...l-be-replaced-by-cocitation-whiteboard-friday

 

I don't think any of their "studies" is based on enough data.

 

Interesting link and video. On an intuitive, common-sense level, his co-citation theory makes a lot of sense.