Which Works Better? Broad or Exact Match??

Discussion in 'Affiliate Programs' started by gamefray, Apr 20, 2008.

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  1. #1
    Hey guys. For ringtone campaigns, which type of keywords work better for you?

    Broad or Exact Match?
     
    gamefray, Apr 20, 2008 IP
  2. webgenesis

    webgenesis Peon

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    #2
    A mixture of both Broad and Exact Match.

    Exact Match is good to use when u first start a campaign as it allows you to get a higher CTR on your ads... which in turn, leads to lower bid prices on your keywords.

    Exact match also (in most cases), prevents you from getting killed financially if the keyword(s) you pick are bad.

    I add the broad matches only after I have my successful exact match keywords running... in order to get more traffic.
     
    webgenesis, Apr 21, 2008 IP
  3. getjimmy

    getjimmy Prominent Member

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    #3
    Broad Match works better for me.
     
    getjimmy, Apr 22, 2008 IP
  4. nitinleew

    nitinleew Well-Known Member

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    #4
    Yeh,I agree. I also choose Broad March.
     
    nitinleew, Apr 22, 2008 IP
  5. Northcoast_SEO

    Northcoast_SEO Peon

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    #5
    if you're going to broad match, watch your campaigns closely and add lots of negative keywords to keep it under control
     
    Northcoast_SEO, Apr 23, 2008 IP