Which stats are more accurate?

Discussion in 'General Marketing' started by bscdesign.com, Feb 19, 2008.

  1. #1
    I am sorry if this is the wrong section. I couldn't find a better one.

    My awStats and Google Analytics say 2 completely different things. I have been doing a lot of business where I need to give the stats for my site but I have no idea which version I should use.

    My awStats say I get 2000-4000 visits (not unique) per day. But my Google Analytics says I get 1000-2200 visits per day. The pageview and number of referrals from individual sites are way different also.

    Which stats should I provide when doing business?
     
    bscdesign.com, Feb 19, 2008 IP
  2. Perry Rose

    Perry Rose Peon

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    #2
    I don't know aboiut awstats, but Google cannot know. They can only give guesstimates.

    Come on, think about it...how do they know how many are going into your site? They can't.

    Ask your hosting company if they have the capability to see how many are going into your site. Many have such a service, or they may know of one.
     
    Perry Rose, Feb 19, 2008 IP
  3. taylorwilsdon

    taylorwilsdon Peon

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    #3
    Normally I like to agree with you, but you're way off here. Awstats is provided (in almost all cases) BY the hosting company, and it has accurate stats for the most part.

    HOWEVER, Awstats counts Spiders and search engine bots as unique visitors, where Google Analytics does not. Analytics is embedded (theoretically) into every page, so it should also give a mostly accurate representation.

    Where google doesn't count is if an image is hotlinked, because you can't put the google code into an image alone.
     
    taylorwilsdon, Feb 19, 2008 IP
  4. Perry Rose

    Perry Rose Peon

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    #4
    I mispoke. I re-edited it quickly after proof reading it. I don't know enough about awstats, other than the fact that they do indeed count the spider bots.

    Does Google interact with the webmaster's hosting co.?
     
    Perry Rose, Feb 19, 2008 IP
  5. fina1frontier

    fina1frontier Peon

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    #5
    awstats is probably the better, as its on your server.
    Google Analytics is better for the source of traffic & trends.
     
    fina1frontier, Feb 19, 2008 IP
  6. taylorwilsdon

    taylorwilsdon Peon

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    #6
    No, you embed their code into all your pages and it reports back to the mothership every time a page is accessed. Excellent tracking but it does report much lower then hosting side programs.
     
    taylorwilsdon, Feb 19, 2008 IP
  7. Munday

    Munday Peon

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    #7
    I have exactly the same problem. I think AW Stats give more accurate figures (I have been using them for a while to compare).
     
    Munday, Feb 19, 2008 IP
  8. Perry Rose

    Perry Rose Peon

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    #8
    This is why I stated that in my first post.

    It's somewhat good for the average 'ol Joe with his site, but if he wants to show accurate reading in the hopes of getting advertisers....or, for that matter, for peace of mind in knowing for sure....

    Advertisers, like myself know that Analytics isn't that accurate and reliable. It's close, but....

    I'm just saying.
     
    Perry Rose, Feb 19, 2008 IP
  9. vpguy

    vpguy Guest

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    #9
    Analytics does not include visits from spiders, crawlers, bots, automated referrer spammers, or humans who have JavaScript disabled. Basically, Analytics weeds out the garbage.

    AWstats reads your logfiles and gives you everything (bots and humans, regardless of scripting capabilities).

    If your advertisers are interested in your human visitors, give them the figures from Analytics. Otherwise go with AWstats.
     
    vpguy, Feb 19, 2008 IP
  10. bscdesign.com

    bscdesign.com Active Member

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    #10
    So Google is more accurate because it only counts humans. Thanks. I will use Google when talking about my traffic from now on.
     
    bscdesign.com, Feb 19, 2008 IP
  11. extremehardware

    extremehardware Well-Known Member

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    #11
    I've ran into this problem many times in the past, especially with bigger sites where the margin of error is pretty vast between Google Analytics and AWStats/Webalizer.

    My conclusion: AWStats is more accurate for advertising pitching purposes.

    Why? Well, for example, one of my sites was listed as having ~11,000 unique visits a day based on Google Analytics, while it was listed as having ~15,000 unique visits a day with AWStats. I told my advertising clients about this discrepancy in traffic, and they all decided that the 3rd party middle man (DoubleClick) ad server would decide what the proper traffic count was.

    Much to my belief, the ad server recorded around ~14,000 unique views per ad spot. I'm assuming the rest of the 1,000 had no JavaScript/Flash, were spiders, or did not live in an area where we had targeted campaigns activated.

    So, I determined that either Google Analytics is faulty at counting traffic, or that server/client side issues prevented the code from loading properly. Whatever the case, I now present my AWStats traffic count by default to potential advertisers/clients, and use Google Analytics for trends/analytical information.
     
    extremehardware, Feb 19, 2008 IP
  12. bscdesign.com

    bscdesign.com Active Member

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    #12
    Thank you. That was very helpful.
     
    bscdesign.com, Feb 19, 2008 IP
  13. Game Producer

    Game Producer Well-Known Member

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    #13
    I've been using Google Analytics mainly because the tools to analyze traffic are much better. It cannot know everything what server logs can (which is a shame - and I personally would be more than glad to give Analytics access on server level, rather than via Javascript). The problem with AwStat is that it's really tough to figure out what kind of traffic there is and the tools are simply poorer.

    Analytics is my choice, as it can give the necessary accuracy in easy-to-read format (and it cause additional server load, which some server based stats programs can do).
     
    Game Producer, Feb 20, 2008 IP
  14. dank

    dank Active Member

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    #14
    Has anyone else used doubeclick and found them close to google?

    I did a one day test and the numbers were way off but I am hoping they matchup and think it might have been a one day problem on doubleclicks end as some of the ads didn't serve properly.
     
    dank, Feb 20, 2008 IP
  15. jeurboy

    jeurboy Peon

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    #15
    I use service of statcounter.com. I thought google analytics ins not accurate on my site.
    I'd used on my site (vwatch.tv) . Stat from google is about 100 time difference from other stat.
     
    jeurboy, Feb 20, 2008 IP
  16. Perry Rose

    Perry Rose Peon

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    #16
    For all you serious posters reading this thread...if you truly want to make a business in the Internet world, not just a lazy ammateur with some hokey pokey site as a sideline, use server logs.
     
    Perry Rose, Feb 20, 2008 IP
  17. vpguy

    vpguy Guest

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    #17
    I agree that analyzing server logs is valuable for several things.

    But if you are trying to say that it is better, when producing stats for your advertisers, to combine all of the visits and pageviews from Googlebot, Yahoo Slurp, MSNbot, Yandex, ia_archiver, etc. with visits and pageviews from humans, for the sole purpose of charging more for advertising, I think that's pretty dishonest.
     
    vpguy, Feb 20, 2008 IP
  18. Perry Rose

    Perry Rose Peon

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    #18
    Well, you can believe what you want, but the reality is that the major hitters out there, be it advertisers or Webmasters, use 'em. Even though Google Analytics is close, it isn't close enough. For the ma and pa sites, yes, it is good enough.
     
    Perry Rose, Feb 20, 2008 IP
  19. vpguy

    vpguy Guest

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    #19
    I have no doubt that this is true, since most businesses (and people running them) think the only way to become successful is to rip people off.

    I'm glad I'm not an advertiser.
     
    vpguy, Feb 20, 2008 IP
  20. giliav

    giliav Active Member

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    #20
    AWStats is ok but uses logs to analyze and isn't real time.
    I always use Analytics + countall.com - this gives me exact real-time info along with batched in-depth drill downs.
     
    giliav, Feb 21, 2008 IP