which software do you use to optimize?

I am looking for a software/system to optimize my google adwords campaigns as I am getting good leads from it, however it is costing me WAY too much for every lead that comes through. So I need something to help me optimize my campaign as best as possible.

Appreciate any recommendations

 

can you give me full details for which you need software

 

just to track individual cost of leads, where the leads came from, clicks etc.. any and every type of statistic to better know the cost of every single keyword/ad etc..

 

Use googles conversion tracking code.

 

For a software solution I would try doing a research at www.download.com

I have seen many Google/Adsense software available in there.

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Not aware of any such software
May be a database designed in MS access along with MS excel can track all these things for you . ..

 

Have a look at all the Reports you can run, and use the info on them to their fullest.