Which social networks are actually driving traffic in 2025?

depends on your audience - but right now? tiktok and youtube shorts are monsters for discovery - especially if you’re visual or tutorial-based - instagram’s still solid for lifestyle and aesthetics - facebook? mostly older demographics or niche groups - not dead but not the growth engine it was - if you’re trying to pull traffic, pick one or two and go deep - don’t spread thin - shorts and reels eat attention like candy - test and track - nothing beats real data from your own audience

 

Great summary! Shorts and Reels are definitely killing it right now for growth, especially with visual content

 

Currently, Reddit is driving the most traffic for me. Its engaged community and niche-focused subreddits make it an excellent platform for targeted content sharing and audience interaction.

 

This year, we’ve actually seen a few noticeable boosts in sales just by focusing on really good, relevant content in Tik Tok about freeze-dried products rather than trying to be everywhere at once. Most of our traffic still comes from Tik Tok that kind of content, so it remains our main focus.

 

Awesome that you’ve found the right platform and content style — TikTok can really work wonders, especially with fun and useful content. Wishing you even more growth ahead!

 

Facebook still drives the most traffic overall in 2025, but TikTok, Instagram Reels, and YouTube are the fastest-growing for engagement and reach.

 

It’s interesting to see how things will shift next year!