I am a big believer in social media marketing, but I know there is always a certain amount of disagreement over which one is the most effective, or how you should create a comprehensive marketing campaign that leverages them all together. Which one have you found most success with? Are you running a business, a blog, ect? Do you think any of the up-and-comers (Pinterest, for example) are going to become viable contenders for marketers, or will interest begin to falter?
I've already tried various social media sites, I got facebook, linked in, twitter, facebook, google+, stumble upon and pinterest, its a great way to increase value of a website as long as the content are interesting and quality.
it depends on your target market I think, so LinkedIN would be better for targeting executives for example
I really haven't found much use for LinkedIn, despite being a freelancer which would seem to make me a good candidate for the networking aspect. LinkedIn is very much about selling yourself, after all. But it is aimed so strongly at professionals at the higher end of the scale that I have always felt it is probably more useful for hiring or larger scale affiliate/funding deals. Not basic content or social marketing. But that is a pretty biased opinion, I am willing to admit that. lol. My own recommendations for most people when it comes to social media has been a combined use of Facebook for engagement, Twitter for reputation management, Pinterest for image and infographic sharing, YouTube for repackaging past content in a new way or advertising, and a personal blog for content.
I guess it sort of depends on your niche For an example, if I have a gossip blog, I surely wouldn't use linkedIn but would leans more towards twitter. For me, In the beginning I used facebook a lot, but that seems a bit too over-saturated atm.. So I mostly use twitter now & days
While I think FB is best for customer engagement still, just because of that over saturation, not to mention a crucial tool for one on one customer service, I don't like it for marketing. Despite their attempt to make it increasingly more business based, such as their foray into storefronts, it just isn't panning out. I was rather skeptical at first, but I think Google+ is going to prove to be much better for B2C marketing. Just because they are dominating the social web by integrating their other services these days. For content marketers and blog owners, the Google Authorship program is proving to be all the more crucial just for the sake of protecting their copyright. It is nice to see Google finally doing what they are good at instead of trying to compete on even footing with sites like Facebook. It was a long wait for a viable social network from their corner.
I use facebook, linked in, twitter, google+, stumble upon and pinterest but seems stumble upon is very helpful for me.
Hey oo87, You've shared a lot of interesting ideas. The thought that Facebook isn't really great for B2C is a discussion that's been had many times before I'm sure. It'll be very interesting to see how Google+ pans out as they've added a lot of new features in the past year. I think Facebook is a very viable option for businesses trying to acquire new prospective clients and it really depends on the niche being served. To answer the main question though I think I would have to say you need to be everywhere. You absolutely cannot afford to ignore anything without at least trying it first. It's very important to test out each platform for a while and see how each of them convert into new prospective clients.
Facebook, LinkedIn, Twitter, Google+ for most companies that would be enough. However, you should consider peculiarities of your business. For instance, if your company sell products to foreign customers try to figure out which local social networks are popular. Most of them are Facebook clones, however they are better adapted to local realities that is why natives usually love them more. And don't forget YouTube. Many people consider it to be social network. And it can bring significant results if you have a good video content.
This is an excellent point. Social based marketing should always take into account the region of its target base. I have been disappointed in the past to see so many businesses that are building an online presence failing to properly reach out to international markets this way. There are plenty of places out there that show statistics on the most popular social networks, search engines, video sites, ect for different countries.
I always use facebook, twitter, stumble upon, linkedin, gplus, tumblr and pintrest. And they always done a good job for me.
All these Social Networks are now flop. The best one is Reddit so I am now using it. Initially I was using FB, twitter, stumble upon, LinkedIn etc but now these all are not generating traffic. Reddit is new one to explore and should be explored.
Reddit is an excellent content curation option, as well as a user-based, vote-generated site. But it has limited uses, whereas multiple social media platforms can give you a more well rounded, balanced campaign. That said, I am a self-confessed Reddit junkie.
I use a lot of social media like : facebook,twitter,google plus,pinterest,stumble upon, linkedIn etc , All social Media sites can be productive for you if you know how to use them in the right way.!!
Social media is really a great way to get traffic and make your site popular. I personally believe in facebook and twitter these are two sites which provide good results all the time.
I used many social sites to bring more traffic to my website. And I did the best job with Twitter. Also I think that LinkedIn can be very helpful and good. Facebook is maybe a slightly more complicated than Twitter so I always prefer Twitter. So if you want my personal opinion,you should definitely work with Twitter and LinkedIn most. Luke Wright
I think Facebook is the best tool to build a community around your brand. A problem may arise if users begin to express our company on negative reviews. It's a good reason why many companies simply should not count on the network. They will then have to focus on tackling this type of crisis. Many companies forget that the mere possession of fanpage on the internet is not enough. You have to actively communicate with customers and provide them with valuable content from your niche. Using Linedin can help you create business contacts. It is very important for industries such as marketing or advertising. Networks can provide us with new contracts and the necessary knowledge to conduct our own business.
I have used Facebook, twitter, pinterest, and stumbleupon for marketing. I think every one should have to spread out owned site or business through all social networking site for marketing. As per my experience, twitter and Facebook is best...