Hello DP, am setting up an online advertising campaign for a new airlines company, they are targeting business or corporate market segment in the UK, so i was wondering is there a specific websites that i can advertise on apart from social networking ones (facebook, linkedin and twitter)? any help on this topic would be much appreciated Thanks in advance!
social Community forums ,Travel forums, travel blogs and social networking websites,Video web sites,Travel Article web sites
I would be searching for sites on alexa, quantcast and big-boards then using banners advertise on these with google's content network which is much cheaper than adwords as the term will be very competitive. I would also consider PPV/CPV.
You could advertise on travel blogs or sites like tripadvisor. I'm not sure if there is a way to do this but if it is possible to have your airline included on flight aggregators, I would recommend that as well.