I've been trying to use YPN with a couple of entertainment-related sites, and the ads are very untargeted. Compared to Adsense, it's even worst. Adsense delivers spot-on ads, but YPN seems to be showing the same 4 ads over and over. On the flipside, it's working very well with an automotive site, converting well over .50-cents a click. The entertainment site gets around .17-cents a click, but because the ads aren't very relevant, the CTR is abysmal. Anyone else found that a particular niche that just doesn't work well with YPN because of a lack of advertisers to supply relevant ads? Throw out some niches from your experience so maybe the rest of us can avoid them in the future.
are you targetting the right category? This is a common thing wtih YPN. The ctr is low, while the cpc is high. I bet those loan sites will work amazing with YPN.
Yep, I'm using their targeting. I mean, for my entertainment site I do get movie/entertainment ads, but there just seems to be 4-5 ads that dominates all my pages, which is not so good for clicks.
I have not messed with them in a while, but when I used them on gaming and sports sites they had no real relevant inventory for those either.