I think Magento is better when it comes to SEO because you can hard code anything you want in it. While in Shopify, you need to rely on plugins. Ofcourse there are plugins for every SEO purpose but you couldn't just implement something that is out of the box.
I think Magento is better then SHOPIFY. I worked on both platform and i found Megento give us more option to edit code and post conversion track code. But in SHOPIFY you have request to SHOPIFY customer to update or put something in code.
Both site have same advantage but Seriously, each tend to be below average at finest. They furnish basic SEO characteristics that many various other software offers. In the event that potent WEB OPTIMIZATION is usually exactly what thinking of, My partner and i very suggest Shopping cart software package. They provide each of the basic characteristics: SEO pleasant Web addresses, customizable routes, editable robot. txt, personalized SEO title with meta explanations, and so on.
Both Magento and Shopify are popular e-commerce platforms that offer SEO features to help improve the search engine ranking of your online store. However, it's important to note that the effectiveness of these features will depend on how well you use them, as well as other factors such as the quality of your website's content and the competition in your industry.
It's up to you which platform to use because Magento and Shopify are pretty neck-to-neck in terms of SEO. With Shopify, you can swiftly create a search engine-friendly online store. This platform incorporates numerous built-in SEO tools and offers many reliable apps in Shopify App Store. Now I use SEO, Image optimizer & Speed for rich snippets and speed optimization. After I migrated to Magento, I use extensions from Plumrocket and Magefan, and would say that rich snippets module brought more traffic and captured more leads (maybe together with their Google Page Speed Optimizer module). The Magento marketplace offers a wide selection of SEO extensions, all capable of delivering similar outcomes and functionalities. However, in contrast to Shopify app store, it's highly important to choose reliable vendor who keeps track of new SEO trends and Google updates, and updates their extensions (Plumrocket and Magefan are doing great!)