how about using yahoo publisher for sites that receive fairly general traffic as I've heard it pays more per click.
In my case, unfortunately, they were both equally bad, i.e. I lost money with both of them (even with highly targeted ads and a nice site). I am still hoping someone can help me either grow my site organically or suggest an alternate method of paid advertising (Infolinks, Clicksor?) where I will not lose money buying ads...
I always go with Google ad sense even though i came across some problems like calculation of more invalid clicks by google.
Google Adsense is best than YPN. It is international and famous in the world. YPN is applicable only in U.S. Country.
IMO google ads is the best.. Good: 1. they accept international publisher 2. Lots of ads(any website niche have an ads) 3. Easy Payout Bad: 1. They banned there publisher without no much reason, just bann it without warnings and no chance to get your account back(maybe they must change this) But still Adsense is much better than YP..
Google is international while Yahoo is limited in U.S. only. So, Google Adsense is better than Yahoo.
I do not think you will get an accurate answer, unless you only ask US subscribers to both programs. Google pays very good, but I do not know how Yahoo! pays as they only allow US citizens and I never used them before.
I agree, Google adsense is better and it is true that you can access thousands of advertisers with minimal effort having it.