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Which one is better between PPC & CPM?

Discussion in 'Pay Per Click Advertising' started by Susmoy, Feb 11, 2012.

  1. #1
    Which one is better between PPC & CPM?

    Please tell me anyone
     
    Susmoy, Feb 11, 2012 IP
  2. MarimediaLtd

    MarimediaLtd Guest

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    #2
    Hi Susmoy,

    This is a question we often hear from our partners.

    We believe there is no “better”, the advantages of each are almost limitless and the question is “what is your end goal”. If you are looking to drive more traffic to a site – PPC might be the way to go; if you are interested in branding – CPM might be your goal.

    As a publisher, you could make the same payouts from both; it really depends on the quality of the traffic you are offering.
     
    MarimediaLtd, Feb 12, 2012 IP
  3. DeepakDwivedi

    DeepakDwivedi Greenhorn

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    #3
    For Traffic- PPC(Pay Per Click)
    For Branding- CPM (Cost Per Thousand Impression)
     
    DeepakDwivedi, Feb 13, 2012 IP
  4. softonaseo

    softonaseo Member

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    #4
    PPC is best i think so.
     
    softonaseo, Feb 14, 2012 IP
  5. EbFlood

    EbFlood Greenhorn

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    #5
    PPC. Adfunds.biz offers PPC and PTC for very nice rates.
     
    EbFlood, Feb 14, 2012 IP
  6. msk19994

    msk19994 Well-Known Member

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    #6
    lol what a question
    PPC and CPM are two different things

    PPC means pay per click ie u get paid some amount when a person clicks your adss
    CPM means cost per million ie when 1000 users visit your site the amount that is specified is paid to you
    It depends on company to company who provide u advertising services
    If u have low traffic then u should try ppc companies and add the adds near to your posts so that people can click and if u have high traffic use cpm companies and not to disturb your users u need to place the adds in a way that they can be seen but dont distract the user or piss him off
    :)
     
    msk19994, Feb 15, 2012 IP
  7. FreeDirectMedia

    FreeDirectMedia Peon

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    #7
    It all depends on what your goal is.

    CPM is more riskier on the advertisers, but less riskier on the publisher, since the publisher gets paid regardless of whether or not the CPM ads yields a click through or a conversion. However, exactly for this reason, CPM ads tend to pay out less than CPC and CPA advertisements.

    What you really need to be concerned with is the EPC that an ad can generated for you, hence your next question should be, "what does EPC mean?"
     
    FreeDirectMedia, Feb 16, 2012 IP
  8. lifeplayer

    lifeplayer Notable Member Premium Member

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    #8
    depends on your CTR, if your site is proxy, then CPM is work better
     
    lifeplayer, Feb 16, 2012 IP
  9. Ant0ni

    Ant0ni Member

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    #9
    This highly depends on your CTR and traffic volume.

    High CTR - choose PPC
    Gigh traffic volume from US, UK, CA, FR, DE - CPM.
     
    Ant0ni, Feb 17, 2012 IP
  10. LinksLead

    LinksLead Member

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    #10
    I recommend you PPC to get more traffic towards your site, it will help you to get potential clients.
     
    LinksLead, Feb 17, 2012 IP
  11. rising_sun

    rising_sun Peon

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    #11
    I guess ppc is beter; but it needs much care about payment. However, I have no experience with cpm.
     
    rising_sun, Feb 17, 2012 IP
  12. KingKuba

    KingKuba Peon

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    #12
    What if you are not selling anything?
     
    KingKuba, Feb 17, 2012 IP
  13. adnet

    adnet Member

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    #13
    depends on traffic quality and volume... if low volume then try ppc
     
    adnet, Feb 17, 2012 IP
  14. forumhookers

    forumhookers Peon

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    #14
    Depends on the site you have!

    If you have blog go with PPC , if you have forum go with CPM
     
    forumhookers, Feb 17, 2012 IP
  15. shanmugappriya

    shanmugappriya Peon

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    #15
    My thought is PPC is best....
     
    shanmugappriya, Feb 18, 2012 IP
  16. baljit12

    baljit12 Member

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    #16
    Hi,
    Test it Both by yourself...
    You will get right way soon...
    Best of Luck..
    Thanks..
     
    baljit12, Feb 18, 2012 IP
  17. Shahar

    Shahar Active Member

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    #17
    Actually I think PPC is better. CPM is for sites that doesn't apply for Adsense.
    I personally made more money with PPC than with CPM.
     
    Shahar, Feb 18, 2012 IP
  18. trafficcash

    trafficcash Peon

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    #18
    PPC is easier for most of people for easy online advertising.CPM its for people with experience.
     
    trafficcash, Feb 18, 2012 IP
  19. Mithuasha

    Mithuasha Banned

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    #19
    Personally i prefer PPC.
     
    Mithuasha, Feb 19, 2012 IP
  20. oon89

    oon89 Peon

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    #20
    PPC i think better than CPM
     
    oon89, Feb 19, 2012 IP