I start new campaign for keywords "web design"..let me know which one is best for good effective result "Broad match" or "Phrase Match". and also some advantage and disadvantage Thanks in advance Srinivasan
in order to getting effective result for research to know how hard the keywords, exact would be the best part. I dont get it what is your goal
i would rather stay away from this keyword until I am a big shot not caring about couple hundred $$$ per day being wasted.. 1. Understand your market 2. Figure out targeted keywords rather than genric terms like web design, web hosting etc. 3. stand your site and Ad copy out of your competitors (Hundreds are their for this one) 4. Enjoy the Low CPC and Better conversions . For example, instead of Web design,target "web design in your city".People prefer local companies and high chances to get them as a client rather than spending much all over india.. PS: phrase match is fine in this case,
broad match - more visitors but lower conversion, if you use this one, you have to work more with negative keywords phrase match - less visitors but higher conversion, you also need to work with negative keywords, but less Broad macht is good for branding (not focus on conversions) but if your aim is conversions and good ROI, then is better to use phrase or exact match
Broad match contains all words in any order and may include other words. Phrase match also contains all the words, but in a particular order and includes words after or before phrase . On the other hand, exact match do all these things. So I think exact match is more suitable.
since your industry or products i s a new zone for me . so I think you can input the adowrds in google and yahoo, to see the user's conditions, and also you can use google adwords to find the suitable for your products .
it's all about the impression and conversion not really easy to say that Any one is better then other .both having their importance and both are used by Keyword User so you can use any one................