Which on is most reliable to focus?

Guys, while doing keywords research, i have find something unusual in CPC and searches. Actually i use Market samurai and google adwords for my keywords research campaign. For a particular keyword X,the research results are as follows

Via Market samurai
Broad match- 27,100/month
AWCPC- $0.89

Phrase match- 22,200/month
AWCPC- $1.00

Exact match- 5,400/month
AWCPC- $1.03

Via Google adwords tool
Broad Match- 27,100/month
Avg CPC- $0.89

Phrase match- 22,200/month
Avg CPC- $0.96

Exact Match- 5,400/month
Avg CPC- $1.03

Which data sud we focus to create a micro niche website targeting to make it large niche in long run? Apart of this difference in CPC values, the competition of advertisers also vary in broad, exact and phrase match.

 

Its definitely surprising that no one is replying. C'mmon guys!!

 

Of-course the most high paid. The paid where you could have a good money in return.

 

I will suggest you to go with the most paid.

 

I think u guys haven't understood the query clearly. The analysis given above is just for one keyword and its variation in broad, phrase and exact match. I am not going to change my keyword. I am asking which one to target