First off, here are the tag lines. Save money with higher payouts! or It's your money. Get the most out of it! Ok, so here is the background info on this. I run a website that hosts fantasy football money leagues. 12 people pay an entry fee (say $50) to fill one league. I pay out a total prize amount split between 1st, 2nd, and 3rd place that is a percentage of the total amount of fee's collected. The angle I'm working is that my site will offer higher payouts than any of my competitors. That's a big deal in the industry as everyone obviously wants to get the most bang for their buck. The entire ad reads like this... Fantasy Football Money Leagues All Leagues Payout 80-90% Save Money with Higher Payouts! | It's your money. Get the most out of it! So with that in mind, what do you think will perform better as text that will be part of a banner ad? Can you tell me which you think is better and why. Thanks, Chris
the second one but maybe make it sound like it has something to do with fantasy football because from your tag lines it sounds like your trying to sell a how to make money product.
I should have clarified. The entire ad includes the following text actually. Fantasy Football Money Leagues All Leagues Payout 80-90% Save Money with Higher Payouts! | It's your money. Get the most out of it! It's actually just the last line that I need help with. Though I do see some value in having one whole tagline that gets the entire point across and provides the correct context. That's a good recommendation - Thanks.
The first one doesn't seem to make sense to me. You wouldn't "save" money by having higher payouts, you would "get" more money by having it..think about it logically here. I prefer the second one. It's catchy and to the point. Paul
I like the second one 'cause you let your possible customers decide for themselves about their money. Whatever they do with it, they have the control. It's more catchy and playful with the words. The first one implies that you want them to hope that when they avail of your service they have the guarantee which is I think not that really effective, they will have doubts. Hope it helps
the second option gives emphasize on person/individual (YOUR money) Individuals/people will be happy to see phrase like this rather than the first one (save money with higher payouts) "It's your money. Get the most out of it!" (it will attract psychologically) Go for it!!