The best link exchanges are between 'relevant / but complimentary' sites. Reciprocals (honest) ones are the best.. don't try to use too many reciprocals though.
Hi Robin, Your question of which is better is more complicated than just accepting one method as the best. When comparing services there are many more factors to consider than which method is best. The true question would be out of these three service providers, x y and z who is offering the best service. Where x is trading one way, y is trading reciprocal and z is three way. you could then evaluate the likelyhood of one of those methods being better than another. If you want to create a strategy for link building rather than leaving it to an outsourced company then a mix of all three methods is best. That way you get a mix of different effects. Overdoing any of these is something that is widely regarded as not being good for your performance in the SERPS. If you want to outsource the linkbuilding procedure and get someone else to do it then be careful and don't try and win the war in a day. If an offer sounds too good to be true then it probably is. I hope this helps
Reciprocals can be worth it if both sites are quality and have a good rep, while having a low number of OBLs.
One way links is more important then Reciprocal & Three Way. But while doing one way links also check for No Follow Links which are of no use.
One way link is better than the other two kinds of link. One way link means the link to your site from other sites which do not receive a link form your site, while, reciprocal link means two websites are reciprocally linked.
one-way & three-way links are good. Reciprocal links are also good, if you can get links from the niche websites
I doubt that! I recommend that you will try to get nofollow links as well as a good mix of dofollow and nofollow links looks most natural to google. Generally, nofollow links are easier to obtain and so you should exchange valuablue outbound links with dofollow links. However, I had great results with SEO campaigns with mostly nofollow links. So it seems that Google does take it into consideration.