When working with google adwords which landing page type do you use? I am new to this and think i got most things figured out just need to know the correct landing page here are the ideas i had. Product Review Product comparison review Run it off wordpress or use a landing page that is provided like one of those half page ads or full page ads as the landing page? thats all i could think of but some people say thats not the way to do it with adwords anyone else have any ideas as to what works?
Create your own landing pages dedicated to the products/services you are promoting Put the keywords in the titles and texts of your ads and put the keywords on the top of your landing pages too Try to get the keywords in your URLs (domain name/sub-domain) too
Your landing page will really determine the success of the keywords you are bidding for. Remember that the most important factor that will play a role in your ad positions besides your bid will be the quality score Google gives your landing page. In many ways it has become like SEO. 1- Make sure the content is VERY relevant to the keyword you are bidding for. 2- Make sure your ad groups are very tightly structured and do not send all your traffic to the same landing page or Google will figure that out. 3- Make sure the title on your landing page, URL string, among other factors are relevant. Here is a post I wrote about <a href="http://palatnikfactor.com/2008/06/27/creating-landing-pages-that-convert/">Landing Pages That Convert</a> Be as compliant as possible with Google as that you can get a "great" quality score. Make sure it has TEXT and not too many images.