which keyword matching

Discussion in 'Google AdWords' started by steliosp, Jan 9, 2007.

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  1. #1
    hi guys I am just wondering what is the best keyword matching to use for campaign. broad - exact match or phrase match?

    Many thanks
     
    steliosp, Jan 9, 2007 IP
  2. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #2

    All depends on the objective, there's no universal "best". I tend to be an exact match type of guy but know others who swear by broad match with tons of negative keywords.
     
    GuyFromChicago, Jan 9, 2007 IP
  3. steliosp

    steliosp Peon

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    #3
    Yes defienetely it depends on the objective! What about Phrase Match? with a some negative keywords?
     
    steliosp, Jan 9, 2007 IP
  4. toddo14

    toddo14 Banned

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    #4
    I usually use all three in tandem. Doing so helps optimize your CTR.
     
    toddo14, Jan 9, 2007 IP