While optimizing your campaign, which one you prefer the most ? 1. Broad Match 2. [Exact Match] 3. "phrase Match" If 1, then Why If 2, then Why If 4 then Why?
A great poll indeed, would love to see how fellow advertisers use them.. Usually I get started with broad match for sometime to gather potential terms i might be missing as well as some insights on how the click trend is going. Once i have enough data in hand, i change it to phrase match. Exact match is using mostly in very tight budget or tough competition where almost no chance to experiments with keywords ..
Thanks for sharing your experience. It will definitely add value to everyone who understands adwords and trying to get better results. Even, I use the same strategy as yours for new domain. For experienced, it's like you know what all keywords will going to add value in terms of conversion. So it hardly matter for experienced domain.