Actually, it's perezhilton. He makes a fortune with his celebrity gossip blog and he's been proclaimed the richest blogger.
this guy makes a crap load of cash and his blog is pretty simple. I do not know how he is doing so \well? the blog does not apeal to straight males though.
who knows, probably shoemoney and then john chow and others but maybe some one earns much more but he/she doesn't get on public