What kind of website do you have, how old is it? If you can provide some details, yeah, it will be easier.
Well what you can do i connect. Meaning your page must be connected with a facebook fan page. And get some twitter fuzz about it. Also paying advertising on facebook might help you target the audience you want to reach with your webpage. Good luck mate.
By doing SEO and Social media optimization is the best and effective way to imporve your page rank and get more traffic of your websites.
It's depend on your website niche.If you want to need more traffic you need to seo your site couple of keyword. How old is your site.What is your alexa ranking,have you create any social page for your website and how much response you get there and many more.PM me for more info.