1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Which is more effective -- 728x90 banners or 160x600 skyscrapers?

Discussion in 'AdSense' started by atladsenser, Feb 8, 2007.

  1. #1
    Just wondering, from those who've experimented with lots of different AdSense ad formats, if you've found one is more effective than the other. Currently, I'm using 160x600 skyscraper ads in my left-hand navigation and they're by far the most clicked-on ads on my site. However, the AdSense success stories I've read (particularly with TestMagic.com) show sites that use the 728x90 banners near the top or in the site header areas.
    SEMrush
    What has worked best for you?
     
    atladsenser, Feb 8, 2007 IP
    SEMrush
  2. rochow

    rochow Well-Known Member

    Messages:
    3,991
    Likes Received:
    245
    Best Answers:
    0
    Trophy Points:
    190
    #2
    It depends on the layout of the site.

    Ads which are in the middle towards the top of page the page have more click-throughs then those off to the sides
     
    rochow, Feb 8, 2007 IP
  3. hans

    hans Well-Known Member

    Messages:
    2,924
    Likes Received:
    126
    Best Answers:
    1
    Trophy Points:
    173
    #3
    G has a precise page where it publishes the 3 most successful formats and keeps that page updated as changes occur

    last year earlier the 728x90 was among those successful formats
    now NO longer
    i stay with G recommendations and enjoy greatest success / increase the past weeks after removing/replacing all earlier formats

    while G loves to get more 300x250 ATF
    my own epxeriment has shown that the 336x280 is almost twice as successful than its smaller brother

    in addition i have top-left the wide skyscraper and below H1-title aobve main text body another rect - the OTHER from ATF size - to make sure no 2 equal sizes are on a single page
     
    hans, Feb 8, 2007 IP
  4. Tearabite

    Tearabite Prominent Member

    Messages:
    4,630
    Likes Received:
    429
    Best Answers:
    0
    Trophy Points:
    300
    #4
    I've always done best with large squares or rectangles at the top of the page.. 728X90 do almost as well...
    Skyscrapers always do poorly for me..
     
    Tearabite, Feb 8, 2007 IP
  5. Red_Virus

    Red_Virus Well-Known Member

    Messages:
    3,757
    Likes Received:
    249
    Best Answers:
    0
    Trophy Points:
    135
    #5
    i have been very sucessful with the skyscraper ads..
     
    Red_Virus, Feb 8, 2007 IP
  6. shand0

    shand0 Well-Known Member

    Messages:
    1,338
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    148
    #6
    It's depend on you website style,whatever,you can try more than one ads form to reach your best one
     
    shand0, Feb 8, 2007 IP
  7. chris20492002

    chris20492002 Guest

    Messages:
    1,136
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I hate skyscrapers. id say go with the 728x90


    or just fit both on your site :p
     
    chris20492002, Feb 9, 2007 IP
  8. cooolapts

    cooolapts Active Member

    Messages:
    1,499
    Likes Received:
    71
    Best Answers:
    0
    Trophy Points:
    90
    #8
    728X90 works better than 160X600.
     
    cooolapts, Feb 9, 2007 IP
  9. Timby

    Timby Well-Known Member

    Messages:
    565
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    138
    #9
    from my experience it really depends on the site and the way the ads blend, I have been using small squares and they have been working quite well for me one 1 of my sites!
     
    Timby, Feb 9, 2007 IP
  10. SSH

    SSH Peon

    Messages:
    186
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #10
    I love the 336x280 personally. Although the leaderboard (728x90) is my second option. :) Never really implemented the skyscraper on a large scale so cannot comment on it.
     
    SSH, Feb 9, 2007 IP
  11. 0lgi

    0lgi Notable Member

    Messages:
    2,743
    Likes Received:
    131
    Best Answers:
    0
    Trophy Points:
    220
    #11
    Im using 728x90 and it works really great !

    Olgi
     
    0lgi, Feb 9, 2007 IP
  12. Pathan

    Pathan Well-Known Member

    Messages:
    2,196
    Likes Received:
    218
    Best Answers:
    0
    Trophy Points:
    165
    #12
    for me 728x90 works great...as its more visible...
     
    Pathan, Feb 9, 2007 IP
  13. Nick_Mayhem

    Nick_Mayhem Notable Member

    Messages:
    3,486
    Likes Received:
    338
    Best Answers:
    0
    Trophy Points:
    290
    #13
    Placement and layout of the site can really decide which ad format to use. But it is better to desing the site for a 728x90 banner.
     
    Nick_Mayhem, Feb 9, 2007 IP
  14. trichnosis

    trichnosis Prominent Member

    Messages:
    13,785
    Likes Received:
    333
    Best Answers:
    0
    Trophy Points:
    300
    #14
    i'm using 160*600 on my web site and i'm happy with this performance . but you can try both of them and you can find the best answer for you . put 160*600 for week and put 728*90 for one and compare the performance at the end of two week
     
    trichnosis, Feb 10, 2007 IP
  15. kingspice

    kingspice Peon

    Messages:
    104
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    728*90 for sure.

    I'll have to give the 336x280 a go, i've never tried this before :)
     
    kingspice, Feb 10, 2007 IP
  16. Kawish

    Kawish Active Member

    Messages:
    446
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    78
    #16
    728X90 is more effective then others
    bcoz these are highly viewed
     
    Kawish, Feb 10, 2007 IP
  17. HolyS

    HolyS Peon

    Messages:
    144
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #17
    blend 'n go with 728x90 !
     
    HolyS, Feb 10, 2007 IP
  18. chris20492002

    chris20492002 Guest

    Messages:
    1,136
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    0
    #18
    300x250 image ads convert very good for me on my wallpaper site.

    I get like a 10% CTR. bad thing is I only get 1c clicks aprox - I think my site was smartpriced and I do not know why as I never tricked anyone into clicking the ads :(
     
    chris20492002, Feb 10, 2007 IP
  19. arazzaq321

    arazzaq321 Peon

    Messages:
    62
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #19
    I think skyscraper is more best than banner.
     
    arazzaq321, Nov 19, 2012 IP
  20. marc0079

    marc0079 Peon

    Messages:
    15
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #20
    Personally I also think skyscraper in more important.
     
    marc0079, Nov 19, 2012 IP