I have a main section of a site that is currently in a subfolder that is named generically. Since the folder name has no real keyword significance, I was considering renaming it to a single word that is part of our target keyphrases. However, there is also nothing currently in the root directory (there had previously been other sections, that have since been moved to a subdomain). Example: Option 1 - rename subfolder domain.com/bw -> domain.com/widgets Option 2 - move up to root. domain.com/bw -> domain.com So which option would give me the best return for SEO for the site? Any thoughts are appreciated. Thanks!